How can you make sure to really be data and customer driven in your decisions?

Are all the roles you play still serving you?

My main takeaways from Benedicts Evans bi-yearly strategic analysis.

AI is shifting how people search, and with it, the first touchpoint of their digital journeys.
If digital distribution channels are changing, what does winning look like now?

Becoming more creative means daring to push your ideas into the world. It is exciting, and terrifying. Here are some concrete tips to identify and slay your creative demons.

Il mio talk a Product Heroes 2025

The real skills you need are not the technical ones…

The basics are the same, yes. But we’re facing a paradigm shift, and the old playbook needs a revamp. Especially when it comes to monetization and scaling.

There’s a fine line between setting high and achievable standards for ourselves and our companies and falling into the trap of imitating “the best” without appreciating our own context. Somewhere between those impossible standards and the stalling of “it depends,” Afonso Malo offered us a third, more grounded way, in his closing keynote.

I used to think my job was to present the best solution. Do the research, involve some people, refine the vision. 

But convincing only got me so far.

AI fluency is becoming a requirement. But do we truly understand how to best use LLMs, and the strategic implications of doing so?

With AI companies eating everyone’s lunch, how should you approach your strategy?

A strategy is just an idea, until someone believes in it. Why data and AI won’t cut it.

Innovation is messy: how do you move from vision to action when the path is not clear? Read my tips to lead through uncertainty and driving growth.

What happens when you prioritize joy in your work? For me, it led to a World Product Day Awards nomination. Now, I’m in the running for Product Rising Star—and I’d love your vote!

I sat down with Barry O’ Reilly to share how I think about unlearning as a tool for personal and organizational growth, building product excellence at scale, and creating environments where diverse teams thrive.

Should I double down on my strengths or improve my weaknesses?

This is one of the development questions I get the most, and one that I used to torment myself with as well.

If you’ve ever struggled with confirmation bias when validating ideas, this book is for you.

One of the biggest mistakes I see after market fit is companies rushing to do more, only to end up achieving less.

One of the most difficult things in product is balancing long-term strategy and short term speed. After years of trial and error,  I've developed a mental model to help product leaders make informed decisions.