Talks, advisory, and mentoring anchored in real product work

I'm a passionate product leader with over a decade of experience under my belt. I specialize in creating and scaling digital products that are loved by users and drive substantial business growth.

I have a successful track record in building and scaling product organizations, nurturing a product culture, leading product transformations, shaping impactful product strategies, and embracing continuous discovery habits.

I firmly believe in the transformative power of product development—it's the engine that can drive company growth. My leadership in guiding companies to successful acquisitions, IPOs, and sustainable double-digit growth has validated this belief.

At the heart of my work are the values of learning, inclusion, collaboration, and fostering positive change. I live and breathe these values and hope to share this journey with you.

Let's explore the possibilities of collaboration, contact me with the form below!

How I can help with YOUR product journey

Free content

Insights and thoughts on product management challenges, leadership, and book takeaways await you on my website and LinkedIn.

I share actionable insights that you can bring with you in your daily work. Ready to be inspired?

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1:1 coaching/mentoring

With years of experience mentoring product people, I'm here to help you refine your skills, tackle daily challenges, and advance your career. Whether you're aiming for a new job, seeking a sounding board, or focusing on skill growth, my coaching is crafted around your unique needs. Curious to learn more?

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Ways I can help YOUR COMPANY

Speaking

Planning an internal or external event? In search of a speaker who can deliver concrete insights on product strategy, continuous discovery, or fostering product growth? I'd love to share my experience!

As a seasoned conference speaker, my sessions are filled with actionable insights, celebrated at major Product Development and industry-specific conferences. My work has also been featured in Agile books and newsletters, including those by Teresa Torres and Mind the Product.

SEE MY PREVIOUS TALKS

Fractional CPO and Advisory

I collaborate with product leaders and management teams to refine product strategies and roadmaps. From organizational design to opportunity assessments and product discovery, I'm here to support your product's growth and success.

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They say about me

Talks & Interviews

All posts

The Stockholm CPO conference 2024

I was on the stage of the Stockholm CPO Conference with some of the sharpest product minds in Stockholm.

Interview with Scandinavian Product Newsletter

Excited to have joined Afonso Malo Franco in his "Product In Practice" series where he highlights the best product leaders in Scandinavia.

Property Portal Watch 2023

Join me as I dive into Hemnet’s extraordinary growth journey in this opening keynote.

Talking Roadmaps Podcast

I am in the Talking Roadmap podcast sharing my biggest learnings and mistakes around roadmaps

Lessons learned by building a successful product organization - A conversation with Egon Zehnder

In a conversation with Sara Najafi from Egon Zehnder, I went through three key factors to building thriving product organizations.

The Hemnet Product Discovery Story featured by Teresa Torres

Our journey with continuous discovery is featured in the Product Talk newsletter as an example of how to work with the opportunity solution tree.

Product At Heart 2023

Watch me talk about how we empowered our product organization in different phases of its journey

Datadrivet Podcast - talking data and discovery

I loved having a chat about data and discovery, with Joni and Jasmine at Scila Studio

Product with Panash - transformations do not happen overnight

Transformations do not happen overnight, but they always start with a first step. Hear me talking with Axel about how we did it.

Product Beats - Product Discovery in Practice

Ever wondered how to overcome the most common challenges with product discovery but lacked some concrete examples? I got some practical tips for you.

Product Elevation 2022

The opportunity solution tree in practice. Watch me talk about how we concretely work with Teresa Torres's framework.

PM Nights Lviv

I talked about product strategy with the amazing product community in Lviv.

Product Tank Stockholm - Has covid Changed Product Management?

Listen to me talking about how the pandemic innovated the way we work at Hemnet to get the best from both physical distance and collaboration.

PMF Europe 2021

Watch me talk about the importance of product strategy and give some concrete tips for a remote roll-out.

Podcast premiere - "The digital twenties" with Killander & Björk

Podcast premiere! I spoke with Killander & Bjork about product development, philosophy, hybrid work, and the new expectations we have on our homes post-pandemic.

Power Women in tech

Last week I had the great pleasure of being part of Nordnet’s Power women in tech, where together with other five amazing women I shared tips about my career. These are 5 advice that I take with me after listening to these incredible women

World Product Day 2020

I participated in the world product day organized by Mind the Product to talk about how we adapted Hemnet product development to covid-19.

Property Finder market data webinar

This morning I had the pleasure of joining our friends at Property Finder in one of their market data webinars.

I talked about real estate market trends based on Hemnet's unique data and shared insights on Hemnet Live. And I learned a lot about search trends and market possibilities in the UAE. Thanks for having me!