Product & Growth Leader

Scaling Companies Post Market-Fit

Transforming your product org into a sustainable growth engine

You've proven market fit.

But is your product organization ready to drive your next growth phase?

Scaling products is complex – I've been there. As a strategic product advisor, I partner with CEOs of scaling companies to transform product vision into measurable business growth.

Trusted by Europe’s fastest growing companies

I won the Mind The Product
rising star award!

“Her strong beliefs are always presented in a way to involve anyone and invite to dialogue.”
“One of my favorites, practical, very experienced, humane, vulnerable.”
“She is above all human”

My Perspectives

on Product Development

Latest Posts
Why strategy needs more than AI – lessons from Nike and scaling bold ideas
Why strategy needs more than AI – lessons from Nike and scaling bold ideas

A strategy is just an idea, until someone believes in it. Why data and AI won’t cut it.

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Innovating in ambiguity: turning your moonshots into actionable goals 
Innovating in ambiguity: turning your moonshots into actionable goals 

Innovation is messy: how do you move from vision to action when the path is not clear? Read my tips to lead through uncertainty and driving growth.

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Vote for me as Product Rising Star!
Vote for me as Product Rising Star!

What happens when you prioritize joy in your work? For me, it led to a World Product Day Awards nomination. Now, I’m in the running for Product Rising Star—and I’d love your vote!

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My podcast

Tough Stuff is a podcast by me, in collaboration with Product Academy.
One tough question. 20 minutes. Insights from incredible product leaders.

Latest Podcast Episode

Featured
Episode #17: How do I know I’ve done enough discovery? -with Tim Herbig (Product Management Coach)
Episode #17: How do I know I’ve done enough discovery? -with Tim Herbig (Product Management Coach)

In this episode, Francesca Cortesi and Tim Herbig dive into the paradox of discovery, exploring why it’s not about reaching certainty but about testing your riskiest assumptions. From time-boxing to gamifying the process, they share practical tips for knowing when to stop.

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My ideas, taking the stage

✔ With a decade in product development, I’ve helped shape the growth of some of Europe’s most successful and fastest-growing companies.

✔ I deliver actionable insights grounded in real-world experience, openly sharing both successes and mistakes.

✔ My inspiring talks resonate with audiences and are acclaimed at leading European conferences, where I’m a frequent speaker.

Work with Me

Product Leadership | Advisory | 1:1 Coaching

In-House Product Leadership

  • I work as interim/fractional leader to build the systems, processes, and teams needed to unlock your next growth phase.

    • Accelerated Product Growth

    • Clear Product Vision & Roadmap

    • Data-Driven Decision Framework

    • Scalable Product Operations

    • Enhanced Cross-Functional Alignment

Product leadership development

  • I work with your product leaders through structured coaching and mentoring. Build internal capacity to sustain long-term growth.

    • Enhanced Strategic Decision-Making

    • Improved Cross-Functional Leadership

    • Accelerated Team Performance

    • Scalable Product Processes

    • Stronger Product Culture

Keynote Speaking & Workshops

  • I run targeted sessions focused on innovation, growth, and product transformation.

    • Actionable Insights & Strategies (Real-World Examples) 

    • Increased Team Motivation & Alignment 

    • Inspiration for Innovation & Growth