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Francesca Cortesi
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Francesca Cortesi
Blog
All posts
Product in Practice
Talks & Interviews
Books Reviews
Product Leadership
Podcast
Talks
About
Work with me
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All posts
Product in Practice
Talks & Interviews
Books Reviews
Product Leadership
Podcast
Talks
About
Work with me
How to overcome the most common challenges with discovery - Product Beats
Product In Practice, Latest, Talks & Interviews Francesca Cortesi 1/26/23 Product In Practice, Latest, Talks & Interviews Francesca Cortesi 1/26/23

How to overcome the most common challenges with discovery - Product Beats

Ever wondered how to overcome the most common challenges with product discovery but lacked some concrete examples? I got some practical tips for you.

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Product lessons from the McKinsey Product Academy
Latest, Product Development Francesca Cortesi 1/9/23 Latest, Product Development Francesca Cortesi 1/9/23

Product lessons from the McKinsey Product Academy

In the spirit of learning from the best, I attended McKinsey product Academy. A series of seminars where A-listers in product shared their ideas and thoughts on different hot topics in product. Here is what I learned.

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Opportunities roadmaps: connecting OKR planning with continuous discovery
Latest, Product In Practice Francesca Cortesi 12/5/22 Latest, Product In Practice Francesca Cortesi 12/5/22

Opportunities roadmaps: connecting OKR planning with continuous discovery

Struggling with connecting OKR planning with discovery work? Me too! But this year we are testing something new, and the impact on alignment is real. Here are some early learnings with the business opportunities roadmap.

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What we learned by working with the opportunity solution tree - Product Elevation 2022
Product In Practice, Latest, Talks & Interviews Francesca Cortesi 11/22/22 Product In Practice, Latest, Talks & Interviews Francesca Cortesi 11/22/22

What we learned by working with the opportunity solution tree - Product Elevation 2022

The opportunity solution tree in practice. Watch me talk about how we concretely work with Teresa Torres's framework.

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Driving product change - how to choose evolution or revolution?
Latest, Product In Practice, Product Leadership Francesca Cortesi 11/9/22 Latest, Product In Practice, Product Leadership Francesca Cortesi 11/9/22

Driving product change - how to choose evolution or revolution?

How do you drive change in product organization? Do you tend to approach it as an evolution or a revolution? These are my pros and cons, I would love to hear yours.

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3 lessons I take with me from MTPCON 2022
Product Development Francesca Cortesi 10/27/22 Product Development Francesca Cortesi 10/27/22

3 lessons I take with me from MTPCON 2022

These are my takeaways from the 10th edition of Mind the Product.

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Defining a customer-focused product strategy - PM Nights Lviv
Latest, Talks & Interviews Francesca Cortesi 10/10/22 Latest, Talks & Interviews Francesca Cortesi 10/10/22

Defining a customer-focused product strategy - PM Nights Lviv

I talked about product strategy with the amazing product community in Lviv.

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I am in a book!
Latest, Books reviews Francesca Cortesi 10/1/22 Latest, Books reviews Francesca Cortesi 10/1/22

I am in a book!

I am super honored to have contributed to Johanna Olsson's book “Närhet trots avstånd ” with a chapter on how we changed our ways of working to adapt to hybrid work.

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An ode to pen and paper - they might be what you need to open up a conversation
Latest, Product In Practice, Product Development Francesca Cortesi 9/13/22 Latest, Product In Practice, Product Development Francesca Cortesi 9/13/22

An ode to pen and paper - they might be what you need to open up a conversation

If you are brave enough to go back to the roots, you might find the key to opening up a better conversation.

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How to decide on what to decide
Latest, Product Leadership Francesca Cortesi 9/6/22 Latest, Product Leadership Francesca Cortesi 9/6/22

How to decide on what to decide

The hard truth is that you can’t constantly be choosing. So how do you choose what to choose?

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My main takeaways from Loved
Latest, Books reviews Francesca Cortesi 8/16/22 Latest, Books reviews Francesca Cortesi 8/16/22

My main takeaways from Loved

Product marketing is not only a role but a mindset that needs to be adopted by product teams. You need a strategy to define how people are going to know, use, and talk about your product.

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Hemnet product development book club - spring-summer 2022
Latest, Books reviews Francesca Cortesi 7/18/22 Latest, Books reviews Francesca Cortesi 7/18/22

Hemnet product development book club - spring-summer 2022

Learning from the best. This is what we have been reading and discussing this spring.

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(Tech) trends and more from Almedalen week 2022
Product Development Francesca Cortesi 7/7/22 Product Development Francesca Cortesi 7/7/22

(Tech) trends and more from Almedalen week 2022

Where are Sweden and its tech heading? Here are some trends I picked up during the Almedalen week.

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The importance of discovering solutions beyond opportunities - Our learnings with the Opportunity Solution tree
Product In Practice, Product Development Francesca Cortesi 5/10/22 Product In Practice, Product Development Francesca Cortesi 5/10/22

The importance of discovering solutions beyond opportunities - Our learnings with the Opportunity Solution tree

Working with Teresa Torres' opportunity solution tree, one key learning for me has been that creating the space for discovering solutions is at least as important as creating the space to discover opportunities.

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On workplace expectations in a  polarized world
Product Leadership Francesca Cortesi 3/29/22 Product Leadership Francesca Cortesi 3/29/22

On workplace expectations in a polarized world

What do you do when polarized views affect the expectations of the workplace and ways of working?

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Product Tank Stockholm - Has covid Changed Product Management?
Product In Practice, Talks & Interviews Francesca Cortesi 3/15/22 Product In Practice, Talks & Interviews Francesca Cortesi 3/15/22

Product Tank Stockholm - Has covid Changed Product Management?

Listen to me talking about how the pandemic innovated the way we work at Hemnet to get the best from both physical distance and collaboration.

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My main takeaways from The cold start problem
Latest, Books reviews Francesca Cortesi 2/22/22 Latest, Books reviews Francesca Cortesi 2/22/22

My main takeaways from The cold start problem

In The Cold Start Problem, Andrew Chen unpacks the dynamics of networked products. He provided me with concrete frameworks and food for thoughts. Here are my takeaways.

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Defining a customer-focused product strategy - PMF Europe 2021
Latest, Product In Practice, Talks & Interviews Francesca Cortesi 2/1/22 Latest, Product In Practice, Talks & Interviews Francesca Cortesi 2/1/22

Defining a customer-focused product strategy - PMF Europe 2021

Watch me talk about the importance of product strategy and give some concrete tips for a remote roll-out.

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4 overlooked product skills to focus on 2022
Latest, Product Development Francesca Cortesi 1/18/22 Latest, Product Development Francesca Cortesi 1/18/22

4 overlooked product skills to focus on 2022

Everyone talks about discovery, ability to prioritize, business acumen, as important skills to master for PMs. I believe that beyond that there are 4 areas that are fundamental to succeed with any product.

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Remote ways of working: Asynchronous ideation
Product In Practice, Product Development Francesca Cortesi 12/7/21 Product In Practice, Product Development Francesca Cortesi 12/7/21

Remote ways of working: Asynchronous ideation

We value diversity in so many ways in product development, yet the most common practice is still to put everyone in the same ”ideation box”. If it sounds really wrong, it is because it is. Here is how we changed how we ideate thanks to the constraints of remote work.

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