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Francesca Cortesi
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Francesca Cortesi
Blog
All posts
Product in Practice
Talks & Interviews
Books Reviews
Product Leadership
Podcast
Talks
About
Work with me
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All posts
Product in Practice
Talks & Interviews
Books Reviews
Product Leadership
Podcast
Talks
About
Work with me
Applied product principles: achieving decision making at scale
Latest, Product In Practice, Product Development Francesca Cortesi 11/26/23 Latest, Product In Practice, Product Development Francesca Cortesi 11/26/23

Applied product principles: achieving decision making at scale

A concrete example of how we used  product principles to streamline decisions in a growing product organization.

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The Hemnet Product Discovery Story featured by Teresa Torres
Latest, Product In Practice, Talks & Interviews Francesca Cortesi 9/13/23 Latest, Product In Practice, Talks & Interviews Francesca Cortesi 9/13/23

The Hemnet Product Discovery Story featured by Teresa Torres

Our journey with continuous discovery is featured in the Product Talk newsletter as an example of how to work with the opportunity solution tree.

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How to becoming a better listener and making your product better
Product In Practice, Books reviews, Latest Francesca Cortesi 5/2/23 Product In Practice, Books reviews, Latest Francesca Cortesi 5/2/23

How to becoming a better listener and making your product better

In a world where the only thing we want is to be understood, what it takes to become better listeners is what we aren’t talking enough about.

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Concrete tips to start your product-lead transformation
Latest, Product Leadership, Product In Practice Francesca Cortesi 1/31/23 Latest, Product Leadership, Product In Practice Francesca Cortesi 1/31/23

Concrete tips to start your product-lead transformation

The key enablers for our product-led journey, and some hands-on examples of how you can start yours.

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How to overcome the most common challenges with discovery - Product Beats
Product In Practice, Latest, Talks & Interviews Francesca Cortesi 1/26/23 Product In Practice, Latest, Talks & Interviews Francesca Cortesi 1/26/23

How to overcome the most common challenges with discovery - Product Beats

Ever wondered how to overcome the most common challenges with product discovery but lacked some concrete examples? I got some practical tips for you.

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Opportunities roadmaps: connecting OKR planning with continuous discovery
Latest, Product In Practice Francesca Cortesi 12/5/22 Latest, Product In Practice Francesca Cortesi 12/5/22

Opportunities roadmaps: connecting OKR planning with continuous discovery

Struggling with connecting OKR planning with discovery work? Me too! But this year we are testing something new, and the impact on alignment is real. Here are some early learnings with the business opportunities roadmap.

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What we learned by working with the opportunity solution tree - Product Elevation 2022
Product In Practice, Latest, Talks & Interviews Francesca Cortesi 11/22/22 Product In Practice, Latest, Talks & Interviews Francesca Cortesi 11/22/22

What we learned by working with the opportunity solution tree - Product Elevation 2022

The opportunity solution tree in practice. Watch me talk about how we concretely work with Teresa Torres's framework.

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Driving product change - how to choose evolution or revolution?
Latest, Product In Practice, Product Leadership Francesca Cortesi 11/9/22 Latest, Product In Practice, Product Leadership Francesca Cortesi 11/9/22

Driving product change - how to choose evolution or revolution?

How do you drive change in product organization? Do you tend to approach it as an evolution or a revolution? These are my pros and cons, I would love to hear yours.

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An ode to pen and paper - they might be what you need to open up a conversation
Latest, Product In Practice, Product Development Francesca Cortesi 9/13/22 Latest, Product In Practice, Product Development Francesca Cortesi 9/13/22

An ode to pen and paper - they might be what you need to open up a conversation

If you are brave enough to go back to the roots, you might find the key to opening up a better conversation.

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The importance of discovering solutions beyond opportunities - Our learnings with the Opportunity Solution tree
Product In Practice, Product Development Francesca Cortesi 5/10/22 Product In Practice, Product Development Francesca Cortesi 5/10/22

The importance of discovering solutions beyond opportunities - Our learnings with the Opportunity Solution tree

Working with Teresa Torres' opportunity solution tree, one key learning for me has been that creating the space for discovering solutions is at least as important as creating the space to discover opportunities.

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Product Tank Stockholm - Has covid Changed Product Management?
Product In Practice, Talks & Interviews Francesca Cortesi 3/15/22 Product In Practice, Talks & Interviews Francesca Cortesi 3/15/22

Product Tank Stockholm - Has covid Changed Product Management?

Listen to me talking about how the pandemic innovated the way we work at Hemnet to get the best from both physical distance and collaboration.

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Defining a customer-focused product strategy - PMF Europe 2021
Latest, Product In Practice, Talks & Interviews Francesca Cortesi 2/1/22 Latest, Product In Practice, Talks & Interviews Francesca Cortesi 2/1/22

Defining a customer-focused product strategy - PMF Europe 2021

Watch me talk about the importance of product strategy and give some concrete tips for a remote roll-out.

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Remote ways of working: Asynchronous ideation
Product In Practice, Product Development Francesca Cortesi 12/7/21 Product In Practice, Product Development Francesca Cortesi 12/7/21

Remote ways of working: Asynchronous ideation

We value diversity in so many ways in product development, yet the most common practice is still to put everyone in the same ”ideation box”. If it sounds really wrong, it is because it is. Here is how we changed how we ideate thanks to the constraints of remote work.

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About frameworks and when to use them
Product In Practice, Product Development Francesca Cortesi 9/7/21 Product In Practice, Product Development Francesca Cortesi 9/7/21

About frameworks and when to use them

I reflected on frameworks and summarize what worked well and what didn’t for us. Because the key is to not fall in love with one but to mix them all.


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Concrete tips to make remote meetings work
Product In Practice, Product Development Francesca Cortesi 7/27/21 Product In Practice, Product Development Francesca Cortesi 7/27/21

Concrete tips to make remote meetings work

478 days after we started to work fully remote, it is interesting to reflect on how physical distance has transformed our meeting habits in the Hemnet product organization.

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The importance of failures - why mistakes are key for product excellence
Product Development, Product In Practice Francesca Cortesi 6/30/21 Product Development, Product In Practice Francesca Cortesi 6/30/21

The importance of failures - why mistakes are key for product excellence

Why mistakes are the key to success and how to teach your product organization to make them.

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Nail it before you scale it: how to think about product-market fit
Product In Practice, Product Development Francesca Cortesi 5/25/21 Product In Practice, Product Development Francesca Cortesi 5/25/21

Nail it before you scale it: how to think about product-market fit

Some tips to think about when looking for product-market fit and avoid creating shiny products that nobody will use.

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Product strategy: Unlearning how to communicate in a remote setting
Product In Practice, Product Leadership Francesca Cortesi 3/23/21 Product In Practice, Product Leadership Francesca Cortesi 3/23/21

Product strategy: Unlearning how to communicate in a remote setting

I believe that when working on a product strategy one key element for its success is communication. But how do you do it when a global pandemic has changed the rules of the game? I summarized my unlearning approach in this post.

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Product strategy: What to think about when thinking about product strategy
Product In Practice, Product Development Francesca Cortesi 1/12/21 Product In Practice, Product Development Francesca Cortesi 1/12/21

Product strategy: What to think about when thinking about product strategy

Product strategy should give you directions and the ability to zoom out. In the same way that you are able to get out of the forest by following the path, even if the only thing you see in front of your nose is a gigantic tree.

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How we transformed Hemnet product development to make it the engine of our growth
Product Development, Product In Practice Francesca Cortesi 12/8/20 Product Development, Product In Practice Francesca Cortesi 12/8/20

How we transformed Hemnet product development to make it the engine of our growth

Q4 2020 marks one year since we started to work with a new product development process at Hemnet. I took some time to reflect on what I believe are some of the ingredients of our success.

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