Defining a customer-focused product strategy - PM Nights Lviv

I had the great pleasure of participating in Lviv’s product night talking about one of my favorite topics: product strategy. Listen to me go through:

• Why the product strategy is the most important engagement tool you have as a product leader.

• Leading vs. involving: striking the perfect balance of giving direction and creating buy-in.

• Concrete principles to develop an effective product strategy.

And of course, answering some of the great questions from the audience.