While reading about motivated reasoning and the fact that we see the world as we want it to be and not how it is, I couldn’t help but wonder: Could group dynamics in strong and independent product teams feed tribalism that leads us to bias product decisions?

Focus is about saying no to good opportunities, not to bad ones. But how do you actually put that in practice?

I reflected on frameworks and summarize what worked well and what didn’t for us. Because the key is to not fall in love with one but to mix them all.

What do you choose for your product: speed of delivery or inclusiveness? And is there a way to have both?

478 days after we started to work fully remote, it is interesting to reflect on how physical distance has transformed our meeting habits in the Hemnet product organization.

Reading and sharing thoughts on product development is one way we feed our product culture at Hemnet. This is what we have been reading this spring.

Why mistakes are the key to success and how to teach your product organization to make them.

Podcast premiere! I spoke with Killander & Bjork about product development, philosophy, hybrid work, and the new expectations we have on our homes post-pandemic.

Some tips to think about when looking for product-market fit and avoid creating shiny products that nobody will use.

In Empowered Marty Cagan and Chris Jones describe the characteristics of product leaders of the most successful organizations in the world. Their description of product leadership is both fantastic and daunting to me. Here are my takeaways

To move is to grow. As Hemnet becomes a public company, a new journey begins.

Last week I had the great pleasure of being part of Nordnet’s Power women in tech, where together with other five amazing women I shared tips about my career. These are 5 advice that I take with me after listening to these incredible women

In product development is not about quantity or quality, is it about embracing that quantity will bring the quality of ideas you need.

I believe that when working on a product strategy one key element for its success is communication. But how do you do it when a global pandemic has changed the rules of the game? I summarized my unlearning approach in this post.

Today is international women’s day, the perfect occasion to reflect on what it means and what it takes to be a woman in tech. These are my story and my learnings. If I did it, you can too!

Dot voting is still great for some purposes, but not for prioritizing an idea to pursue. This is why you should consider stopping using it unless you are ready to accept that some dots are more equals than others.

What can product people learn from the most legendary sports coach out there? Watching The playbook, a new Netflix tv series, made me reflect on the rules to lead a successful team.

Bonus content: some extra series tip at the end, we all need some good entertainment time :)

At Hemnet we have a product development book club to talk about product development. This is what we have been reading this fall.

Product strategy should give you directions and the ability to zoom out. In the same way that you are able to get out of the forest by following the path, even if the only thing you see in front of your nose is a gigantic tree.

During the spring I had the pleasure of listening to a lecture by Eva Dixon that really helped me with concrete mental models that can be used to reframe my thinking and align with my goals. I thought that sharing them was the perfect way to end the year and thank 2020 for being so rough and teaching me the art of refocusing.