My shift in perspective, 10 years after reading Inspired for the first time

Identify what drives your innovation—solving customer problems or staying ahead of disruptions.

Excited to have joined Afonso Malo Franco in his "Product In Practice" series where he highlights the best product leaders in Scandinavia.

Join me as I dive into Hemnet’s extraordinary growth journey in this opening keynote.

Can deadlines be used as not just commitment tools but also as facilitators of creativity?

What can the fonder of Nike teach us about product development?

A reflection on the value of the MVP and if and how the product community should still be working with it.

Everyone talks about discovery, ability to prioritize, business acumen, as important skills to master for PMs. I believe that beyond that there are 4 areas that are fundamental to succeed with any product.

What do you choose for your product: speed of delivery or inclusiveness? And is there a way to have both?

Why mistakes are the key to success and how to teach your product organization to make them.

Some tips to think about when looking for product-market fit and avoid creating shiny products that nobody will use.

In product development is not about quantity or quality, is it about embracing that quantity will bring the quality of ideas you need.

I believe that when working on a product strategy one key element for its success is communication. But how do you do it when a global pandemic has changed the rules of the game? I summarized my unlearning approach in this post.

Dot voting is still great for some purposes, but not for prioritizing an idea to pursue. This is why you should consider stopping using it unless you are ready to accept that some dots are more equals than others.

What can product people learn from the most legendary sports coach out there? Watching The playbook, a new Netflix tv series, made me reflect on the rules to lead a successful team.

Bonus content: some extra series tip at the end, we all need some good entertainment time :)

At Hemnet we have a product development book club to talk about product development. This is what we have been reading this fall.

Product strategy should give you directions and the ability to zoom out. In the same way that you are able to get out of the forest by following the path, even if the only thing you see in front of your nose is a gigantic tree.

Like many other product people, I am often affected by impostor syndrome. While reading Empowered, the latest book by Marty Cagan and Chris Jones, I started to think about how I can actually act on it.

4 spot-on ideas to challenge our capability of innovating every day.

Q4 2020 marks one year since we started to work with a new product development process at Hemnet. I took some time to reflect on what I believe are some of the ingredients of our success.