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Francesca Cortesi
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Francesca Cortesi
All posts
Product in Practice
Talks & Interviews
Books Reviews
Product Leadership
Book
Podcast
Talks
Work with me
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All posts
Product in Practice
Talks & Interviews
Books Reviews
Product Leadership
Book
Podcast
Talks
Work with me
Product lessons from the McKinsey Product Academy
Latest, Product Development Francesca Cortesi 1/9/23 Latest, Product Development Francesca Cortesi 1/9/23

Product lessons from the McKinsey Product Academy

In the spirit of learning from the best, I attended McKinsey product Academy. A series of seminars where A-listers in product shared their ideas and thoughts on different hot topics in product. Here is what I learned.

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Opportunities roadmaps: connecting OKR planning with continuous discovery
Latest, Product In Practice Francesca Cortesi 12/5/22 Latest, Product In Practice Francesca Cortesi 12/5/22

Opportunities roadmaps: connecting OKR planning with continuous discovery

Struggling with connecting OKR planning with discovery work? Me too! But this year we are testing something new, and the impact on alignment is real. Here are some early learnings with the business opportunities roadmap.

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What we learned by working with the opportunity solution tree - Product Elevation 2022
Product In Practice, Latest, Talks & Interviews Francesca Cortesi 11/22/22 Product In Practice, Latest, Talks & Interviews Francesca Cortesi 11/22/22

What we learned by working with the opportunity solution tree - Product Elevation 2022

The opportunity solution tree in practice. Watch me talk about how we concretely work with Teresa Torres's framework.

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Driving product change - how to choose evolution or revolution?
Latest, Product In Practice, Product Leadership Francesca Cortesi 11/9/22 Latest, Product In Practice, Product Leadership Francesca Cortesi 11/9/22

Driving product change - how to choose evolution or revolution?

How do you drive change in product organization? Do you tend to approach it as an evolution or a revolution? These are my pros and cons, I would love to hear yours.

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Defining a customer-focused product strategy - PM Nights Lviv
Latest, Talks & Interviews Francesca Cortesi 10/10/22 Latest, Talks & Interviews Francesca Cortesi 10/10/22

Defining a customer-focused product strategy - PM Nights Lviv

I talked about product strategy with the amazing product community in Lviv.

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I am in a book!
Latest, Books reviews Francesca Cortesi 10/1/22 Latest, Books reviews Francesca Cortesi 10/1/22

I am in a book!

I am super honored to have contributed to Johanna Olsson's book “Närhet trots avstånd ” with a chapter on how we changed our ways of working to adapt to hybrid work.

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An ode to pen and paper - they might be what you need to open up a conversation
Latest, Product In Practice, Product Development Francesca Cortesi 9/13/22 Latest, Product In Practice, Product Development Francesca Cortesi 9/13/22

An ode to pen and paper - they might be what you need to open up a conversation

If you are brave enough to go back to the roots, you might find the key to opening up a better conversation.

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How to decide on what to decide
Latest, Product Leadership Francesca Cortesi 9/6/22 Latest, Product Leadership Francesca Cortesi 9/6/22

How to decide on what to decide

The hard truth is that you can’t constantly be choosing. So how do you choose what to choose?

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My main takeaways from Loved
Latest, Books reviews Francesca Cortesi 8/16/22 Latest, Books reviews Francesca Cortesi 8/16/22

My main takeaways from Loved

Product marketing is not only a role but a mindset that needs to be adopted by product teams. You need a strategy to define how people are going to know, use, and talk about your product.

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Hemnet product development book club - spring-summer 2022
Latest, Books reviews Francesca Cortesi 7/18/22 Latest, Books reviews Francesca Cortesi 7/18/22

Hemnet product development book club - spring-summer 2022

Learning from the best. This is what we have been reading and discussing this spring.

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My main takeaways from The cold start problem
Latest, Books reviews Francesca Cortesi 2/22/22 Latest, Books reviews Francesca Cortesi 2/22/22

My main takeaways from The cold start problem

In The Cold Start Problem, Andrew Chen unpacks the dynamics of networked products. He provided me with concrete frameworks and food for thoughts. Here are my takeaways.

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Defining a customer-focused product strategy - PMF Europe 2021
Latest, Product In Practice, Talks & Interviews Francesca Cortesi 2/1/22 Latest, Product In Practice, Talks & Interviews Francesca Cortesi 2/1/22

Defining a customer-focused product strategy - PMF Europe 2021

Watch me talk about the importance of product strategy and give some concrete tips for a remote roll-out.

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4 overlooked product skills to focus on 2022
Latest, Product Development Francesca Cortesi 1/18/22 Latest, Product Development Francesca Cortesi 1/18/22

4 overlooked product skills to focus on 2022

Everyone talks about discovery, ability to prioritize, business acumen, as important skills to master for PMs. I believe that beyond that there are 4 areas that are fundamental to succeed with any product.

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Motivated reasoning: what it is and why you should talk about it with your product teams
Latest, Product Development Francesca Cortesi 11/23/21 Latest, Product Development Francesca Cortesi 11/23/21

Motivated reasoning: what it is and why you should talk about it with your product teams

While reading about motivated reasoning and the fact that we see the world as we want it to be and not how it is, I couldn’t help but wonder: Could group dynamics in strong and independent product teams feed tribalism that leads us to bias product decisions?

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About Focus
Latest, Product Development Francesca Cortesi 11/2/21 Latest, Product Development Francesca Cortesi 11/2/21

About Focus

Focus is about saying no to good opportunities, not to bad ones. But how do you actually put that in practice?

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Hemnet product development book club - spring/summer 2021
Latest, Books reviews Francesca Cortesi 7/7/21 Latest, Books reviews Francesca Cortesi 7/7/21

Hemnet product development book club - spring/summer 2021

Reading and sharing thoughts on product development is one way we feed our product culture at Hemnet. This is what we have been reading this spring.

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Podcast premiere - "The digital twenties" with Killander & Björk
Latest, Talks & Interviews Francesca Cortesi 6/21/21 Latest, Talks & Interviews Francesca Cortesi 6/21/21

Podcast premiere - "The digital twenties" with Killander & Björk

Podcast premiere! I spoke with Killander & Bjork about product development, philosophy, hybrid work, and the new expectations we have on our homes post-pandemic.

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My main takeaways from Empowered
Latest, Books reviews, Product Leadership Francesca Cortesi 5/5/21 Latest, Books reviews, Product Leadership Francesca Cortesi 5/5/21

My main takeaways from Empowered

In Empowered Marty Cagan and Chris Jones describe the characteristics of product leaders of the most successful organizations in the world. Their description of product leadership is both fantastic and daunting to me. Here are my takeaways

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