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Francesca Cortesi
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Francesca Cortesi
All posts
Product in Practice
Talks & Interviews
Books Reviews
Product Leadership
Book
Podcast
Talks
Work with me
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All posts
Product in Practice
Talks & Interviews
Books Reviews
Product Leadership
Book
Podcast
Talks
Work with me
Latest, Books reviews Francesca Cortesi 10/25/26 Latest, Books reviews Francesca Cortesi 10/25/26

My main takeaways from Thinking in bets: making better decisions under uncertainty

How do you make good decisions when you do not have all the facts? My takeaways and reflections from Annie Duke's Thinking in Bets.

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Latest, Product Leadership Francesca Cortesi 4/29/26 Latest, Product Leadership Francesca Cortesi 4/29/26

The three stories shaping your decisions (even without you knowing them)

What I learned about invisible decision-making patterns at Product at Heart leadership event

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Latest, Product Development Francesca Cortesi 7/14/25 Latest, Product Development Francesca Cortesi 7/14/25

From convincing to collaborating: a better way to make product decisions

I used to think my job was to present the best solution. Do the research, involve some people, refine the vision. 

But convincing only got me so far.

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Latest, Product In Practice, Product Development Francesca Cortesi 11/26/23 Latest, Product In Practice, Product Development Francesca Cortesi 11/26/23

Applied product principles: achieving decision making at scale

A concrete example of how we used  product principles to streamline decisions in a growing product organization.

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Latest, Product Development Francesca Cortesi 7/17/23 Latest, Product Development Francesca Cortesi 7/17/23

Streamlining decisions: a framework

Can you point out who is needed to take a decision in your organization?

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Latest, Product Leadership Francesca Cortesi 9/6/22 Latest, Product Leadership Francesca Cortesi 9/6/22

How to decide on what to decide

The hard truth is that you can’t constantly be choosing. So how do you choose what to choose?

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Product In Practice, Product Development Francesca Cortesi 9/7/21 Product In Practice, Product Development Francesca Cortesi 9/7/21

About frameworks and when to use them

I reflected on frameworks and summarize what worked well and what didn’t for us. Because the key is to not fall in love with one but to mix them all.


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Product Development Francesca Cortesi 8/17/21 Product Development Francesca Cortesi 8/17/21

How can we be really inclusive in our product choices?

What do you choose for your product: speed of delivery or inclusiveness? And is there a way to have both?

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Latest, Books reviews Francesca Cortesi 7/7/21 Latest, Books reviews Francesca Cortesi 7/7/21

Hemnet product development book club - spring/summer 2021

Reading and sharing thoughts on product development is one way we feed our product culture at Hemnet. This is what we have been reading this spring.

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Product Development Francesca Cortesi 2/23/21 Product Development Francesca Cortesi 2/23/21

Why you shouldn’t dot voting to decide what to work on

Dot voting is still great for some purposes, but not for prioritizing an idea to pursue. This is why you should consider stopping using it unless you are ready to accept that some dots are more equals than others.

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