The secret? Positioning, distribution, and asking for help.

How to define better goals and avoid creating shortsighted experiences.

It is a better idea to set directions based on product and market maturity

The key to achieving the product model? Apply principles to your context and focus on mindset shifts.

My shift in perspective, 10 years after reading Inspired for the first time

70% of the ideas I have are crap, but which 70%? The truth is, most ideas will fail if executed without discovery.

My take on the key strategies and mindset shifts needed to successfully break into product management and thrive in the role

A pivot is not a magic trick—it’s a calculated move based on real traction.

If you want to be a successful leader, start by knowing yourself.

Navigating the heated debate on companies’s approach to product development. My take is striving for excellence while adapting principles to fit real-world contexts.

Keeping motivation high is crucial for leadership and self-development, but how can we incorporate key drivers in the workplace? After reading Drive, here is my take on it.

I was on the stage of the Stockholm CPO Conference with some of the sharpest product minds in Stockholm.

Do you ever stop to question the unspoken truths that surround you?

Excited to have joined Afonso Malo Franco in his "Product In Practice" series where he highlights the best product leaders in Scandinavia.

Speed or confidence, what is your Northstar for product execution?

Join me as I dive into Hemnet’s extraordinary growth journey in this opening keynote.

Can deadlines be used as not just commitment tools but also as facilitators of creativity?

I am in the Talking Roadmap podcast sharing my biggest learnings and mistakes around roadmaps

A concrete example of how we used  product principles to streamline decisions in a growing product organization.

In a conversation with Sara Najafi from Egon Zehnder, I went through three key factors to building thriving product organizations.