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Francesca Cortesi
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Work with me
Francesca Cortesi
Blog
All posts
Product in Practice
Talks & Interviews
Books Reviews
Product Leadership
Podcast
Talks
About
Work with me
Folder: Blog
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All posts
Product in Practice
Talks & Interviews
Books Reviews
Product Leadership
Podcast
Talks
About
Work with me
How to think about strategy in the AI era
Product Leadership, strategy Francesca Cortesi 6/2/25 Product Leadership, strategy Francesca Cortesi 6/2/25

How to think about strategy in the AI era

With AI companies eating everyone’s lunch, how should you approach your strategy?

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Why strategy needs more than AI – lessons from Nike and scaling bold ideas
Latest, Product Development Francesca Cortesi 5/19/25 Latest, Product Development Francesca Cortesi 5/19/25

Why strategy needs more than AI – lessons from Nike and scaling bold ideas

A strategy is just an idea, until someone believes in it. Why data and AI won’t cut it.

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Product strategy: Unlearning how to communicate in a remote setting
Product In Practice, Product Leadership Francesca Cortesi 3/23/21 Product In Practice, Product Leadership Francesca Cortesi 3/23/21

Product strategy: Unlearning how to communicate in a remote setting

I believe that when working on a product strategy one key element for its success is communication. But how do you do it when a global pandemic has changed the rules of the game? I summarized my unlearning approach in this post.

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Product strategy: What to think about when thinking about product strategy
Product In Practice, Product Development Francesca Cortesi 1/12/21 Product In Practice, Product Development Francesca Cortesi 1/12/21

Product strategy: What to think about when thinking about product strategy

Product strategy should give you directions and the ability to zoom out. In the same way that you are able to get out of the forest by following the path, even if the only thing you see in front of your nose is a gigantic tree.

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