Growth is often framed as speed, scale, or shipping more. But in reality, it looks very different.

Growth is a series of choices, tensions, and compromises. It’s navigating pressure to move fast while trying to move intentionally.…and it rarely works by the book.

In this talk I share real stories from building and growing discovery habits across scale-ups, not as a planned transformation, but as a way to make better decisions and create real business impact.

You’ll hear what happens when discovery meets reality:

• How discovery can build credibility and trust — not just insights

• Why leading with business impact is often the fastest way to unlock better decisions and bring the organization with you

• Counterintuitive lessons from scaling discovery, including why starting “where impact is biggest” can backfire, why process can get in the way, and why standardization isn’t required for scale

• The mindset shifts needed to sustain new ways of working when you have to prove yourself again and again

Thanks to the Hustle Badger community for having me!