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Francesca Cortesi
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Francesca Cortesi
All posts
Product in Practice
Talks & Interviews
Books Reviews
Product Leadership
Book
Podcast
Talks
Work with me
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All posts
Product in Practice
Talks & Interviews
Books Reviews
Product Leadership
Book
Podcast
Talks
Work with me
Why Growth is More Like a Wheel Than a Funnel
Latest, Product Development Francesca Cortesi 12/16/24 Latest, Product Development Francesca Cortesi 12/16/24

Why Growth is More Like a Wheel Than a Funnel

Growth isn’t linear—it’s a wacky wheel, full of bumps and sudden stops. From hitting walls after market fit to losing focus while chasing growth, navigating these challenges requires reassessment and adaptability. How do you keep your wheel rolling?

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Talk: Values, the product skill you didn’t know you needed -Productized 2024
Latest, Talks & Interviews Francesca Cortesi 12/10/24 Latest, Talks & Interviews Francesca Cortesi 12/10/24

Talk: Values, the product skill you didn’t know you needed -Productized 2024

What do you need to be your best self?

In this talk, I share how defining and living by your values can transform your career and collaboration. Grounded in my journey, I offer practical steps to navigate value clashes, build resilience, and find greater fulfillment at work.

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How to use AI to communicate better
Latest, Product Development Francesca Cortesi 12/2/24 Latest, Product Development Francesca Cortesi 12/2/24

How to use AI to communicate better

Struggling with tone in written communication? Here's how I use AI as a tone-checker to make sure my messages land right—every time.

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3 lessons I Learned for Turning a Product Into a Success
Product Development, Latest Francesca Cortesi 11/26/24 Product Development, Latest Francesca Cortesi 11/26/24

3 lessons I Learned for Turning a Product Into a Success

The secret? Positioning, distribution, and asking for help.

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A Radical Take on OKRs: Two Solutions for Better Goal Setting
Latest, Product Development Francesca Cortesi 10/17/24 Latest, Product Development Francesca Cortesi 10/17/24

A Radical Take on OKRs: Two Solutions for Better Goal Setting

How to define better goals and avoid creating shortsighted experiences.

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Product Strategy: Why You Don’t Always Need One
Latest, Product Development Francesca Cortesi 10/10/24 Latest, Product Development Francesca Cortesi 10/10/24

Product Strategy: Why You Don’t Always Need One

It is a better idea to set directions based on product and market maturity

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My 5 Main Takeaways from Transformed
Books reviews, Latest Francesca Cortesi 9/2/24 Books reviews, Latest Francesca Cortesi 9/2/24

My 5 Main Takeaways from Transformed

The key to achieving the product model? Apply principles to your context and focus on mindset shifts.

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10 product concepts I see differently now
Product Development, Latest Francesca Cortesi 8/26/24 Product Development, Latest Francesca Cortesi 8/26/24

10 product concepts I see differently now

My shift in perspective, 10 years after reading Inspired for the first time

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The ROI of Discovery: Why Skipping It Could Cost You—and How to Make Your Case
Latest, Product Development Francesca Cortesi 8/21/24 Latest, Product Development Francesca Cortesi 8/21/24

The ROI of Discovery: Why Skipping It Could Cost You—and How to Make Your Case

70% of the ideas I have are crap, but which 70%? The truth is, most ideas will fail if executed without discovery.

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How to succeed in product management - a conversation with Magic Feedback
Latest, Talks & Interviews Francesca Cortesi 8/15/24 Latest, Talks & Interviews Francesca Cortesi 8/15/24

How to succeed in product management - a conversation with Magic Feedback

My take on the key strategies and mindset shifts needed to successfully break into product management and thrive in the role

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You Cannot Pivot a Bad Product into a Good One
Latest, Product Development Francesca Cortesi 8/9/24 Latest, Product Development Francesca Cortesi 8/9/24

You Cannot Pivot a Bad Product into a Good One

A pivot is not a magic trick—it’s a calculated move based on real traction.

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My takeaways from the Leader’s journey
Latest, Books reviews Francesca Cortesi 7/15/24 Latest, Books reviews Francesca Cortesi 7/15/24

My takeaways from the Leader’s journey

If you want to be a successful leader, start by knowing yourself.

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Operate like the best or operate like the rest?
Latest, Product Development Francesca Cortesi 7/4/24 Latest, Product Development Francesca Cortesi 7/4/24

Operate like the best or operate like the rest?

Navigating the heated debate on companies’s approach to product development. My take is striving for excellence while adapting principles to fit real-world contexts.

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My main takeaways from Drive
Latest, Books reviews Francesca Cortesi 4/12/24 Latest, Books reviews Francesca Cortesi 4/12/24

My main takeaways from Drive

Keeping motivation high is crucial for leadership and self-development, but how can we incorporate key drivers in the workplace? After reading Drive, here is my take on it.

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The Stockholm CPO conference 2024
Talks & Interviews, Latest Francesca Cortesi 4/3/24 Talks & Interviews, Latest Francesca Cortesi 4/3/24

The Stockholm CPO conference 2024

I was on the stage of the Stockholm CPO Conference with some of the sharpest product minds in Stockholm.

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Dogmas: can your company unspoken truths limit its innovation?
Latest, Product Development Francesca Cortesi 3/21/24 Latest, Product Development Francesca Cortesi 3/21/24

Dogmas: can your company unspoken truths limit its innovation?

Do you ever stop to question the unspoken truths that surround you?

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Setting a product organization up for success - Scandinavian Product Newsletter
Latest, Product Leadership, Talks & Interviews Francesca Cortesi 3/15/24 Latest, Product Leadership, Talks & Interviews Francesca Cortesi 3/15/24

Setting a product organization up for success - Scandinavian Product Newsletter

Excited to have joined Afonso Malo Franco in his "Product In Practice" series where he highlights the best product leaders in Scandinavia.

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Time to market: balancing speed and confidence
Latest, Product Development Francesca Cortesi 2/27/24 Latest, Product Development Francesca Cortesi 2/27/24

Time to market: balancing speed and confidence

Speed or confidence, what is your Northstar for product execution?

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The Hemnet growth story - Property Portal Watch 2023
Latest, Talks & Interviews Francesca Cortesi 2/5/24 Latest, Talks & Interviews Francesca Cortesi 2/5/24

The Hemnet growth story - Property Portal Watch 2023

Join me as I dive into Hemnet’s extraordinary growth journey in this opening keynote.

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Rethinking deadlines
Latest, Product Development Francesca Cortesi 1/27/24 Latest, Product Development Francesca Cortesi 1/27/24

Rethinking deadlines

Can deadlines be used as not just commitment tools but also as facilitators of creativity?

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