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Francesca Cortesi
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Work with me
Francesca Cortesi
Blog
All posts
Product in Practice
Talks & Interviews
Books Reviews
Product Leadership
Podcast
Talks
About
Work with me
Folder: Blog
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All posts
Product in Practice
Talks & Interviews
Books Reviews
Product Leadership
Podcast
Talks
About
Work with me
Short-Term Opportunities vs. Long-Term Strategy: A Product Decision Framework 
Latest, Product Development Francesca Cortesi 1/14/25 Latest, Product Development Francesca Cortesi 1/14/25

Short-Term Opportunities vs. Long-Term Strategy: A Product Decision Framework 

One of the most difficult things in product is balancing long-term strategy and short term speed. After years of trial and error,  I've developed a mental model to help product leaders make informed decisions. 

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Refocus Your Prioritization Matrix Towards Time to ROI
Product Development Francesca Cortesi 5/15/24 Product Development Francesca Cortesi 5/15/24

Refocus Your Prioritization Matrix Towards Time to ROI

Why It's Time to Redefine Your Prioritization Matrix Toward ROI

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About Focus
Latest, Product Development Francesca Cortesi 11/2/21 Latest, Product Development Francesca Cortesi 11/2/21

About Focus

Focus is about saying no to good opportunities, not to bad ones. But how do you actually put that in practice?

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Why you shouldn’t dot voting to decide what to work on
Product Development Francesca Cortesi 2/23/21 Product Development Francesca Cortesi 2/23/21

Why you shouldn’t dot voting to decide what to work on

Dot voting is still great for some purposes, but not for prioritizing an idea to pursue. This is why you should consider stopping using it unless you are ready to accept that some dots are more equals than others.

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