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    <lastmod>2025-01-04</lastmod>
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      <image:title>All posts - Why Growth is More Like a Wheel Than a Funnel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
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    <lastmod>2024-12-10</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-11-26</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.francescacortesi.com/blog/syjz8ksg4y6amsfhnebnr0it7rlqyv</loc>
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    <lastmod>2024-10-17</lastmod>
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      <image:caption>From the evil OKR circle, to better goal setting.</image:caption>
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  <url>
    <loc>https://www.francescacortesi.com/blog/product-strategy-why-you-dont-always-need-one</loc>
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    <lastmod>2024-10-14</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.francescacortesi.com/blog/nq4tgl44zam9qcv3rgd2fggkipflz2</loc>
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    <priority>0.5</priority>
    <lastmod>2024-12-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fad9cd8048f2f6bde076960/7559088f-6540-4df6-a17f-f79793071434/2.png</image:loc>
      <image:title>All posts - My Three Takeaways from Product at Heart 2024</image:title>
      <image:caption>Tim Herbig reminded us that using frameworks isn’t the goal—they’re just a way to align around what’s important. It’s not about using OKRs; it’s about aligning around a shared goal. And most importantly it is about creating impact, and not hiding ourselves behind progress alibi, where we think we are done only because we use a certain framework or process. Fabrice des Mazery called out productxplaining, or using product jargon that only product people understand. It creates friction instead of building bridges. Rich Mironov’s talk echoed similar ideas, with three key takeaways: Speak your stakeholder’s language, not product jargon. And you’ll be in a better position to make your case Work with numbers, but remember they’re just a ballpark, not an exact measure. Attach ballpark estimates to your roadmap to create a baseline for comparing opportunities. His last point struck me as simple but brilliant. Adding ballpark estimates to the roadmap forces stakeholders to think critically about priorities and helps align everyone on the "why" behind each opportunity. It also gives stakeholders more skin in the game—every new idea has to “beat” something else to make it onto the roadmap.</image:caption>
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    <image:image>
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      <image:title>All posts - My Three Takeaways from Product at Heart 2024 - A Role or a Responsibility?</image:title>
      <image:caption>While I agree there’s a need for the responsibilities she described, I’m not convinced it requires a separate function. Maybe that’s because I haven’t worked in organizations as large as the ones Melissa mentioned, but I am skeptical. Here’s why: Being an insights expert: It’s tough for one person to centralize data across the entire company while deeply understanding every product. I’ve seen this handled well by analytics acting as a center of excellence and supporting product teams. I’m not sure what is the extra value of product ops, or if tis should replaces analytics that have a much deeper domain knowledge. AI entering the picture: With the rise of AI, many of the tasks product ops would handle—like gathering and analyzing data—will become easier and faster. This leaves PMs more time for the harder tasks, like talking to customers and stakeholders. Shared responsibility: GTM tasks don’t have to rest solely on product. As long as roles are clearly defined, these responsibilities can be shared across product, business development, marketing, and sales. It can also be a way for everyone to have more skin in the game. Interpersonal Relationships: I’m also against outsourcing relationships. Collaboration is key in product, and the PM should feel the heat when it comes to making the product work. That’s hard to achieve when someone else is handling key relationships.Make it stand out</image:caption>
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      <image:title>All posts - My Three Takeaways from Product at Heart 2024</image:title>
      <image:caption>He spoke about working without deadlines and focusing on details that few notice (like how a font rounds). But that type of innovation could take other shapes and forms, like investing in customer service when everyone else is cutting costs and relying on AI. How can you go against the flow and stand out in the era of streamlining and making it all hyper-efficient? A philosophical question that I will for sure take with me. Off the stage, I found myself equally inspired by the generosity of the product community. Whether it was the brave coachees who shared their challenges with me during a speed coaching session or fellow product professionals offering advice on growing their businesses, I was reminded of the power of collaboration and generosity—even among competitors. In an era dominated by AI, it was refreshing to see that true innovation still comes from human connections, craft, and a willingness to do things differently.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-08-21</lastmod>
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    <loc>https://www.francescacortesi.com/blog/r577mab69g8je57ewqvtvtct1ydj0a</loc>
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    <lastmod>2024-08-15</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.francescacortesi.com/blog/opl54srln2skdseb1l6ubnthsm6xz6</loc>
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    <lastmod>2024-08-09</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.francescacortesi.com/blog/my-takeaways-from-the-leaders-journey</loc>
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    <lastmod>2024-07-17</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>All posts - My takeaways from the Leader’s journey - Make it stand out</image:title>
      <image:caption>A glimpse at my own story map that I am working on for identifying my superpowers and kryptonite</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fad9cd8048f2f6bde076960/76f18699-cb41-4e63-96d4-85f5723941f4/IMG_1742.JPEG</image:loc>
      <image:title>All posts - My takeaways from the Leader’s journey - Make it stand out</image:title>
      <image:caption>My sketch of the main lessons from the book - for some reason The Leader’s journey made me wanna draw</image:caption>
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  <url>
    <loc>https://www.francescacortesi.com/blog/x5m55u83cou397hbe7ttjoc7v5gvmy</loc>
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    <lastmod>2024-07-04</lastmod>
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      <image:title>All posts - Operate like the best or operate like the rest? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.francescacortesi.com/blog/mindfulness-for-product-people</loc>
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    <lastmod>2024-10-10</lastmod>
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    <loc>https://www.francescacortesi.com/blog/customer-focused-vs-disruption-driven-identifying-your-innovation-drivers</loc>
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    <lastmod>2024-10-10</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>All posts - Customer-Focused vs. Disruption-Driven: Identifying Your Innovation Drivers - The Problem: Helping customers who have a query about their order to get a fast answer. The Solution: Using a custom version of ChatGPT as a digital assistant for support errands. The chat is trained to answer common questions and connect to an agent for more complicated issues. It can also handle different languages. The Driver: Customer-driven innovation, powered by tech. The Result: A real user problem is solved with the help of LLM application, clearly innovating Klarna’s business. The customer service GPT resolves 2/3 of customer service chats in much less time and is estimated to have a significant impact on the bottom line. The company continues to invest in this specific user case to improve the experience, likely pushing other digital products into the sphere of “innovation by fear” as this improvement will surely create new expectations for customer support response times.</image:title>
      <image:caption>Results of Klarna chat LLM-powered implementation shared at Product Tank Stockholm</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fad9cd8048f2f6bde076960/6439734f-4c18-4833-aef5-080e1b1a34df/4.jpg</image:loc>
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      <image:caption>Comparing the results of different innovation drivers</image:caption>
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    <lastmod>2024-10-10</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.francescacortesi.com/blog/refocus-your-prioritization-matrix-towards-time-to-roi</loc>
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    <loc>https://www.francescacortesi.com/blog/my-main-takeaways-from-drive</loc>
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    <loc>https://www.francescacortesi.com/blog/the-stockholm-cpo-conference-2024</loc>
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      <image:caption>Picture courtesy of Ava Sol via Unsplash</image:caption>
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    <loc>https://www.francescacortesi.com/blog/interview-with-scandinavian-product-newsletter</loc>
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    <loc>https://www.francescacortesi.com/blog/property-portal-watch-2023</loc>
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    <lastmod>2024-05-12</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.francescacortesi.com/blog/my-insights-on-building-a-successful-product-organization-a-conversation-with-egon-zehnder</loc>
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    <lastmod>2024-05-12</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.francescacortesi.com/blog/the-power-of-starting-the-art-of-taking-actions-to-drive-success</loc>
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    <lastmod>2024-05-12</lastmod>
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      <image:caption>From Set Godin’s book Poke the Box</image:caption>
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    <loc>https://www.francescacortesi.com/blog/my-4-insights-from-property-portal-watch-2023</loc>
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    <lastmod>2024-05-12</lastmod>
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    <lastmod>2024-05-12</lastmod>
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      <image:caption>Recording the product strategy from home during the pandemic, the IPO, and talking at Hemnet strategy days</image:caption>
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      <image:caption>My weekly planning, that I use at the beginning of every week to allocate my focus</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.francescacortesi.com/blog/the-hemnet-product-discovery-story-featured-by-teresa-torres</loc>
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    <lastmod>2024-05-12</lastmod>
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      <image:caption>Me and Teresa in Hamburg after the Product at Heart conference</image:caption>
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    <loc>https://www.francescacortesi.com/blog/product-at-heart-2023</loc>
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    <loc>https://www.francescacortesi.com/blog/streamlining-decisions-a-framework</loc>
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    <loc>https://www.francescacortesi.com/blog/the-dark-side-of-fast-delivery</loc>
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  <url>
    <loc>https://www.francescacortesi.com/blog/a-reflection-on-marty-cagans-product-model</loc>
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    <lastmod>2024-05-12</lastmod>
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  <url>
    <loc>https://www.francescacortesi.com/blog/my-main-takeaways-from-turn-the-ship-around</loc>
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    <lastmod>2025-03-03</lastmod>
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  <url>
    <loc>https://www.francescacortesi.com/blog/concrete-tips-to-start-your-product-lead-transformation</loc>
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    <lastmod>2024-05-12</lastmod>
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    <loc>https://www.francescacortesi.com/blog/product-beats-product-discovery-in-practice</loc>
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    <lastmod>2024-05-12</lastmod>
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      <image:caption>This is how I think about balancing diverging and converging in the planning work</image:caption>
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  <url>
    <loc>https://www.francescacortesi.com/blog/product-elevation-2022</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.francescacortesi.com/blog/3-lessons-i-take-with-me-from-mtpcon-2022</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.francescacortesi.com/blog/pm-nights-lviv</loc>
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      <image:caption>This is how it looked like in the Hemnet kitchen</image:caption>
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      <image:caption>Colleagues leaving feedback on the OKR session</image:caption>
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    <loc>https://www.francescacortesi.com/blog/how-to-decide-on-what-to-decide</loc>
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    <lastmod>2024-05-12</lastmod>
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      <image:caption>Picture curtesy of Brendan Church via Unsplash</image:caption>
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    <loc>https://www.francescacortesi.com/blog/my-main-takeaways-from-loved</loc>
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    <lastmod>2024-05-12</lastmod>
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      <image:caption>How I envision the relationship between product and product marketing</image:caption>
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      <image:caption>From the book Loved, by Martina Lauchengco</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fad9cd8048f2f6bde076960/49bbe0e0-3d76-43c4-92fd-afa4d5e0c711/Release+Scale.jpg</image:loc>
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      <image:caption>From the book Loved, by Martina Lauchengco</image:caption>
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      <image:caption>How I think about the product adoption curve and the product marketing curve</image:caption>
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      <image:title>All posts - My main takeaways from Loved - Make it stand out</image:title>
      <image:caption>From the book Loved, by Martina Lauchengco</image:caption>
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    <loc>https://www.francescacortesi.com/blog/hemnet-product-development-book-club-spring-summer-2022</loc>
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    <loc>https://www.francescacortesi.com/blog/tech-trends-and-more-from-almedalen-week-2022</loc>
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    <loc>https://www.francescacortesi.com/blog/the-importance-of-discovering-solutions-beyond-opportunities-our-learnings-with-the-opportunity-solution-tree</loc>
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    <lastmod>2024-05-12</lastmod>
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      <image:caption>How the Opportunity solution tree can clearly connects strategy and OKRs</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fad9cd8048f2f6bde076960/9b05c7ff-7282-44cf-8bb6-b006ce24faaa/Recommendations.png</image:loc>
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      <image:caption>One example of comparing and contrasting opportunities, with learnings from the team</image:caption>
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  <url>
    <loc>https://www.francescacortesi.com/blog/the-polarization-of-ideas</loc>
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    <lastmod>2024-05-12</lastmod>
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    <lastmod>2024-05-12</lastmod>
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    <loc>https://www.francescacortesi.com/blog/my-main-takeaways-from-andrew-chens-the-cold-start-problem</loc>
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    <lastmod>2025-03-03</lastmod>
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      <image:caption>Andrew framework from the book, with my own notes</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.francescacortesi.com/blog/pmf-europe-2021</loc>
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    <lastmod>2024-05-12</lastmod>
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    <lastmod>2024-05-12</lastmod>
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      <image:caption>A great example of a single slide to pitch an opportunity from Radha Narayan at the PMF 21 conference</image:caption>
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    <loc>https://www.francescacortesi.com/blog/remote-ways-of-working-asyncronous-ideation</loc>
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    <lastmod>2024-05-12</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.francescacortesi.com/blog/motivated-reasoning-what-it-is-and-why-you-should-talk-about-it-with-your-product-teams</loc>
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    <lastmod>2024-05-12</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.francescacortesi.com/blog/about-focus</loc>
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    <lastmod>2024-05-12</lastmod>
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      <image:caption>Pine Watt via Unsplash</image:caption>
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    <loc>https://www.francescacortesi.com/blog/about-frameworks-and-when-to-use-them</loc>
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      <image:title>All posts - Hemnet Product Development book club - spring 2020</image:title>
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      <image:caption>A woman with glasses, red lipstick, and a striped shirt taking a selfie in front of a presentation screen. The screen displays the title 'Insights from Curious discovery' and mentions Francesca Cortesi, CPO @Hemnet.</image:caption>
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      <image:caption>A panel discussion at The Stockholm CPO Conference 2023 featuring six people sitting on high stools in front of a large digital display screen.</image:caption>
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      <image:caption>Promotional banner for ProductBeats Show live episode 138 titled 'Continuous discovery in practice' featuring hosts Francesca Cortesi and a man in white shirt.</image:caption>
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      <image:caption>Black-and-white photos of five women speakers for a panel titled 'Power Women in Tech' with their names and titles. The event date is April 16, 2021. The women are Johanna Bolin Tingvall, Maria Hedengren, Francesca Cortesi, Liv Sandberg, and Anna Bäck.</image:caption>
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      <image:title>Speaker Kit</image:title>
      <image:caption>A digital graphic promoting a product management meetup, featuring the question "Has Covid changed Product Management?" with photos and titles of three speakers: Francesca Cortesi, Stephen M. Walker, and Abbie Kouzmanoff, on a blue background.</image:caption>
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      <image:caption>Event promotional poster for a virtual presentation titled "The Importance of Product Strategy — and How We Made It the Engine of Our Growth," featuring Francesca Cortesi, held on August 18 at 6:30 PM EST, with logos of PMC Center, Product Management Festival, and Softserve, and a photo of Francesca Cortesi.</image:caption>
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      <image:caption>Quote from Filip Marcinczyk, Strategy and Pricing Director SMG Group, praising collaboration with Francesca, highlighting industry knowledge and application skills.</image:caption>
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      <image:caption>Quote: 'I was very skeptical, but she's really worth the time!' followed by text: 'Participants to a masterclass on Product In Practice'.</image:caption>
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